Broadcasting & Cable magazine is a television industry trade magazine published by NewBay Media. Previous names included Broadcasting-Telecasting, Broadcasting and Broadcast Advertising, and Broadcasting. Broadcasting was published biweekly until January, 1941, and weekly thereafter.
Broadcasting was founded in Washington, D.C., by Martin Codel, Sol Taishoff, and former National Association of Broadcasters president Harry Shaw, and the first issue was published on October 15, 1931. Originally, Shaw was publisher, Codel editor, and Taishoff managing editor; when Shaw retired, Codel became publisher and Taishoff took over as editor-in-chief. (Taishoff had succeeded Codel writing the radio column for the Consolidated Press Association, both men using the pseudonym “Robert Mack”; the two met while covering radio in Washington.)[1] The men operated under the corporate name Broadcasting Publications, Inc.; after Shaw's departure, the company was owned by Codel, Taishoff, and their wives. Codel left the magazine in January, 1943, to work in public relations for the Red Cross in the North African theater of the war, but remained on the masthead as publisher until June, 1944, at which point Taishoff and his wife bought out the Codels' interest in the magazine. Taishoff then assumed the post of publisher in addition to editor.[2]
Broadcasting merged with Broadcast Advertising in 1932, with the Broadcast Reporter in 1933, and with Telecast in 1953.[3] The title was changed to Broadcasting-Telecasting beginning with the November 26, 1945, issue; Telecasting was dropped from the cover page on October 14, 1957, but remained on the masthead through January 5, 1959. The title remained Broadcasting thereafter until the 1990s, when it became Broadcasting & Cable.
In 2009, owner Reed Business Information sold TWICE, Broadcasting & Cable and Multichannel News to NewBay Media.